Albanianism is an integral part of most Albanian families from an early age. As a result, pride in culture and identity is ingrained. As a child, every Albanian child probably had a red T-shirt with a double-headed eagle on it. The older you get, the more people there are who still have this strong connection, but also want an alternative to such a T-shirt or similar products so that they can even wear them on special events.

That's why we came up with the idea of IVENDIT. The brand creates a unique connection between cultural identity and can be worn with pride by every Albanian in everyday life as well as on special occasions. In addition, our incentive is not only to produce basic T-shirts, but also specials that have a deeper meaning or at least a strong connection to the culture or decades of history. In this way we want to honor the culture and history in our own way and also bring it closer to the young Albanians.